Supporting the launch of an indie memoir that reached #1 in its Amazon Canada category during launch week.
Created and managed marketing assets across social media, email, website, Amazon, and print to support a cohesive book launch.
ClientMarie Lynne Desrochers, author of Shaken Awake
my roleMarketing & Communications Consultant
I work closely with Marie-Lynne to understand her goals and the tone, message and personality behind Shaken Awake, then translate that into marketing that feels true to both her and the book.
Starting with the book cover and Marie-Lynne’s existing vision, I developed a consistent visual direction that could carry across social media, email, web and print. As our work together has grown, my role has expanded beyond creating individual assets to contributing ideas, recommending content and helping shape how the book and Marie-Lynne’s wider author presence show up across different channels.
My work has included social media content, email newsletters, blog posts, website styling, Amazon A+ content and print and promotional materials.
the approachReached #1 in its Amazon category within the first five days of launch.
Earned an Amazon Hot New Release badge during launch week.
Created a cohesive brand presence across website, email, Amazon, social media and print.
Expanded the project from launch support into an ongoing freelance marketing partnership.
the resultsWebsite Styling
Email Newsletters
Social Media Content
Amazon A+ Content
Blog Content
Marketing Collateral
key deliverables
Marketing Strategy
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Content creation
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Graphic design
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Email & web
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Marketing Strategy * Content creation * Graphic design * Email & web *
Talents like Lauren — who combine creativity, strategic thinking, execution, and strong client partnership — are rare.“
— Marie Lynne Desrochers, Author of Shaken Awake