Creating content and marketing assets for an author marketing consultancy.
Ongoing freelance marketing support for Build Your Author Brand, creating educational content and client-facing resources.
ClientBuild Your Author Brand
Social Media & Marketing Assistant
my roleI collaborate closely with founder Isabelle Knight to bring Build Your Author Brand’s strategy and creative direction to life across social media. My role is primarily execution-focused, creating content within the established brand direction while also contributing ideas for new posts, formats and ways to engage the audience.
Rather than jumping on every trend, we selectively use new platform features and trends when they feel relevant to the brand. We also review content performance to see what’s resonating and use those insights to shape future content.
Alongside social media, I create client-facing marketing assets and support community management, helping maintain a consistent and engaging brand presence.
my approach12+ month ongoing freelance partnership with Build Your Author Brand
Created 60+ pieces of social content and branded marketing assets
Referred by the consultancy to support multiple author clients
Selected to create client-facing resources used across the consultancy’s services
the resultsSocial Media Content (Carousels, Reels, Static Graphics)
Social Media Audits & Content Recommendations
Marketing Assets (branded author calendar, banners, postcards)
Community Management (audience engagement, follower outreach, welcome messages)
key deliverables
Social Media strategy
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Content creation
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graphic design
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marketing assets
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Social Media strategy * Content creation * graphic design * marketing assets *
“Lauren is a valuable asset to my business and is able to take on strategic and visual branding challenges. I wouldn’t hesitate to recommend Lauren’s services and expertise.“
— Isabelle Knight, Founder of Build Your Author Brand