BUILDING A STRONGER FITNESS BRAND THROUGH STRATEGIC, ENGAGING SOCIAL CONTENT.
Ongoing freelance social media strategy and content creation for The FitGuy, a private personal training and strength & conditioning business.
clientDavid Guy, The Fit Guy UK
roleSocial Media Manager & Content Creator (August 2026 - Present)
Developed a social media approach designed to translate David’s extensive coaching and strength & conditioning expertise into content that feels informative, credible and engaging. Content is built around a mix of education, personality and promotion, with particular focus on establishing his expertise within hockey-specific training while keeping the wider FitGuy brand accessible to general fitness clients.
my approachSocial Media Strategy
Content Planning & Calendars
Reels & Short-Form Video
Educational Carousels
Branded Social Graphics
Content Performance & Insights
Branded Marketing Materials
key deliverables
